Bread Financial Holdings

BFH

Bread Financial Holdings, Inc. is an American publicly-traded provider of loyalty and marketing services, such as private label credit cards, coalition loyalty programs, and direct marketing, derived from the capture and analysis of transaction-rich data.

Bread Financial Holdings has been a target of short sellers for a while. The current short interest of 8.97% is roughly at the average of the last 12 months (9.84%).