Bilibili

BILI

Bilibili (stylized bilibili, simplified Chinese: 哔哩哔哩; traditional Chinese: 嗶哩嗶哩; pinyin: bīlībīlī), also nicknamed B Site (B站 as opposed to AcFun) in China, is a Chinese video sharing website based in Shanghai, themed around animation, comic, and games (ACG), where users can submit, view and add overlaid commentary on videos. Bilibili uses Adobe Flash or HTML5 player, to play user submitted videos hosted by either itself or third-party sources, featuring a scrolling commenting system nicknamed "bullet curtain" (弹幕 Chinese: danmu; Japanese: danmaku), referring to the bullet hell subgenere of shoot 'em up video games. Bilibili offers videos of various fields, including anime, music, dancing, science and technology, entertainment, movie, drama, fashion, video game strategy, daily life and advertisement films, but is also known for the extensive kuso-style parodies by subcultural content creators. Bilibili provides a live streaming service where the audience can interact with streamers. Other than videos, Bilibili also offers games, mostly ACG-themed mobile games, such as the Chinese version of Fate/Grand Order. The founder of Bilibili, Xu Yi (Chinese: 徐逸; pinyin: Xú Yì, known as "⑨bishi" on the internet), created a prototype website named Mikufans.cn after college graduation in three days. He relaunched the website in 24 January 2010 with the name Bilibili. Later in 2011, he founded a startup, Hangzhou Huandian Technology, to manage the development and operation of Bilibili. Since November 2014, Chen Rui (Chinese: 陈睿) has been CEO and Chairman of the Board of Bilibili.In September 2020, the company launched its first Bilibili Video Satellite.

Bilibili has been a target of short sellers for a while. The current short interest of 6.49% is roughly at the average of the last 12 months (4.81%).