PUMA

DE0006969603

Puma SE, branded as Puma, is a German multinational corporation that designs and manufactures athletic and casual footwear, apparel and accessories, which is headquartered in Herzogenaurach, Bavaria, Germany. Puma is the third largest sportswear manufacturer in the world. The company was founded in 1948 by Rudolf Dassler. In 1924, Rudolf and his brother Adolf "Adi" Dassler had jointly formed the company Gebrüder Dassler Schuhfabrik (Dassler Brothers Shoe Factory). The relationship between the two brothers deteriorated until the two agreed to split in 1948, forming two separate entities, Adidas and Puma. Both companies are currently based in Herzogenaurach, Germany. Puma has been a public company since 1986, listed on the Frankfurt Stock Exchange. French luxury group Kering (formerly known as Pinault-Printemps-Redoute or PPR) holds 16%, Kering's largest shareholder Artemis SA owns 29% of the share capital. Since 1 July 2013, the company has been led by former football professional Bjørn Gulden (CEO). As of 2017, Puma SE employs more than 13,000 people worldwide and distributes its products in more than 120 countries.Following the split from his brother, Rudolf originally registered the newly established company as Ruda (derived from Rudolf Dassler, as Adidas was based on Adi Dassler), but later changed the name to Puma.

PUMA has been a target of short sellers for a while. The current short interest of 5.41% is roughly at the average of the last 12 months (3.84%). Recently, short selling has increased slightly.

History