DNOW

The Now Now is the sixth studio album to be recorded by the British virtual band Gorillaz; it was released on 29 June 2018 via Parlophone and Warner Bros. Records. Recording for the album began in late 2017 – according to Gorillaz co-creator Damon Albarn, it was recorded quickly so the band would have more material to play at future concerts. The album spawned six singles, including "Humility" (the lead single), "Hollywood" and "Tranz". The Now Now debuted at number four on the Billboard 200 and at number five on the UK Albums Chart. It received generally positive reviews from critics, who praised the album's minimalist sound and lyrical content. Some reviewers criticised its perceived lack of ambition and focus.

DNOW has been a target of short sellers for a while. The current short interest of 5.39% is roughly at the average of the last 12 months (5.65%).