National CineMedia

NCMI

National CineMedia (NCM) is an American cinema advertising company. NCM displays ads to U.S. consumers in movie theaters, online and through mobile technology. NCM presents cinema advertising across a digital in-theater network, consisting of theaters owned by AMC Entertainment Inc. (excluding certain theaters whose advertising is fulfilled by Screenvision after AMC's purchase of Carmike Cinemas), Cinemark Holdings, Inc., Regal Entertainment Group and other regional theater circuits. The publicly traded National CineMedia, Inc. (NASDAQ: NCMI) owns 48.8% and is the managing partner of NCM. Regal's parent company Cineworld and Cinemark and hold the remainder of NCM shares.The company is perhaps best known to the general public for its advertising pre-show, Noovie.

National CineMedia has been a target of short sellers for a while. The current short interest of 6.98% is roughly at the average of the last 12 months (7.86%).