Pure Cycle

PCYO

Pure Cycles, is a bicycle company based in Los Angeles, California that was founded by Michael Fishman, Jordan Schau, Zachary Schau and Austin Stoffers in 2010, as Pure Fix Cycles.The company was the first to introduce the glow in the dark bicycle.On April 20, 2020, Pure Cycles was sold to JBI.bike, a family-owned, Florida based bike and parts distributor with a bicycle division including brands such as Sun Bicycles, and Black-Ops.

Pure Cycle has been a target of short sellers for a while. The current short interest of 1.88% is roughly at the average of the last 12 months (1.57%).