Vera Bradley

VRA

Vera Bradley Sales, LLC (d.b.a. Vera Bradley) is the name of an American luggage and handbag design company, founded by Barbara Bradley Baekgaard and Patricia R. Miller in 1982. As of 2019, its home office is in Fort Wayne, Indiana. The company was named after Baekgaard's mother. Its original luxury cotton bag product lines have expanded to include fashion and home accessories, office supplies, and patterned gifts. Many items have distinctive florals, paisleys, or geometric prints with complementary linings, as well as elongated diamond quilting. The patterns were originally inspired by French Provençal country fabrics and have limited seasonal releases each year.

Vera Bradley has been a target of short sellers for a while. The current short interest of 2.40% is roughly at the average of the last 12 months (4.28%).